Lowe's poster ads for the John Lewis Christmas campaign
Lowe’s
advertisement borrows the idea of Tim’s shadow sculpture artwork, Dirty White Trash. We can
see that they both use different materials to form the assemblage
and then point light to create projected shadows on the wall. However, there is
a slight difference between these two artworks. Lowe uses lovely and happy
things, such as Christmas gifts to make the assemblage while Tim only uses
strange or seemingly useless materials to make the assemblage. In other words,
the materials of Lowe’s work are related to the meaning or feeling of the projected
shadow but Tim’s artworks do not follow this principle. Therefore, they use
different medium to form the assemblage but use the same idea of medium which
is light to perform the final work.
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